Family Photographer and Educator
BRIDGET WOOD
Bridget Wood, is a sought after Australian portrait photographer who has captured the hearts of many families around the world. Her work has graced the pages of renowned publications such as Vogue, Elle, Conde Nast Traveller, Mother Mag, and Rangefinder to name a few.
Fueled by an unwavering passion for making motherhood visible, Bridget goes beyond the art of only capturing moments that show you exist but tell a story of how you loved. Her work has been described as timeless, emotive and romantic and her favourite moments are the in between.
For the past 3 years, Bridget has also taught other photographers how to forge sustainable and lucrative businesses. With a profound focus on self-worth, systems, service, and sales, she guides her student’s towards success and fulfillment.
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Better late than never
But my baby boy turned 6 (ok it was nearly a month ago) but I need to have this here in my memory bank.
You spent most of your birthday in shock, telling us repeatedly – I just can’t believe that I’m ACTUALLY 6. Neither can I really. Where did those years go, how did we get here?
Cliches are Cliches I guess for this very reason but they were right. The days are long but the years are short. There were times it felt like the clock was stuck and I would secretly count down until your nap time and now you’re 6 and I wonder if I soaked enough of you up. I hope so, but now I see how precious and quick it all is. Your favourite colour is pink and you are as happy playing football as you are doing hip hop. You have a cheeky grin and we are sure you might be a comedian when you grown up. You love learning and you have the coolest dreams where you are always a hero – swinging wolves from their tails or saving your friends from killer dinosaurs. You won’t say no to a smoked oyster or 10 and we are convinced you are part apple. I know I’m not meant to say this but I was worried about having a boy. I was worried there would be no more room in my heart. Turns out – I was so wrong. You ARE love and I’m never not going to stop loving you xx 💕
🔥 Perfectionist Photographers in the House!
I love ya, but it’s time to stop waiting until you’ve got it all figured out. Imagine having an important trip to make and deciding to rely on your intuition instead of following clear directions. 😂
Sounds wild, right? But that’s EXACTLY what you’re doing with your photography business—wandering through back alleys looking for shortcuts, with no idea where you really are.
💥 Instead of stressing over no income, think about securing another stream of income while growing the main business.
💥 Instead of staying stuck, why not channel that energy into creating repeatable systems that work?
💥 Instead of trying to appeal to every Tom, Dick and Harry focus on growing a dream audience that’s eager for what you offer.
Stop romanticising the struggle.
Progress starts with action, not perfection.
Rome wasn’t built in a day, and your business doesn’t need to be either.
But taking even the smallest step in the right direction beats winging it every time......#photographycoach #photographybusiness #photographybusinesstips #photographycoaching #dreamclient #bridgetwoodphotography #igtipsforbusiness #businessstrategy
SOMETIMES, LESS REALLY IS MORE.
If you’ve been feeling like your shoots are chaotic or your images are lacking that emotional depth, It’s likely because you’re making it more complicated than it needs to be.
Most photographers have had that photo shoot where on paper it should have worked out but the photos felt staged or disconnected. 🫤
And gosh it’s bloody exhausting trying to manage all the moving parts – especially if there are loads of elements to your sessions, or you’ve made it ALL about the setting or setup.
When your clients feel overwhelmed or lost in the process, the magic gets lost too.
The FOR REAL magic happens when you strip away the extras and go ALL in on connection.
✋ SAVE these tips for later to take to your next shoot:
1️⃣GET YOUR FAMILIES TO CONNECT WITH EACH OTHER INSTEAD OF THE CAMERA. Questions like tell (child) the story about the day they were born or asking the children to look at a parent and tell them what their favourite thing about her is.
(I prefer these to random silly prompts as it makes the experience of the photo shoot really beautiful too).
2️⃣ EMBRACE SIMPLICITY: The most powerful images often come from the simplest setups, where the focus is on the subject, not the surroundings.
Don’t be afraid to get in close. Closer than you are normally comfortable with. Focus on the hands as they always tell a story.
3️⃣TRANSITIONS. Most of my favourite images are when we are moving from one setting or scene to another.
Hot tip. Carry all their bags so that they are photo ready but unaware…and yes add Sherpa to part of your service.
When you focus on connection, you transform ordinary moments into legacy worthy memories.
And who doesn’t want that!.....I’m Bridget Wood a luxury family photographer on a mission to make motherhood visible and a business coach teaching other photographers the strategies to grow and elevate their business. ....#bridgetwoodphotography #photographycoach #photographybusinesscoach #photographymentor #byronbayphotographer #byronbayfamilyphotographer #palmspringsfamilyphotographer #palmspringsphotographer 📸@ladyblanish ❤️❤️❤️
I don’t know if it’s the turmeric and ginger I’ve been putting in my drinks this week but all my posts have been a bit spicy. 🌶️
But for so long, I was scared to let people know that I actually focus my sessions around making the mother look effortlessly editorial.
I wanted her to feel like her family photos could be a feature in Vogue.
This is not what I could see out there. It was hello full on glamour glow or you couldn’t get more unflattering if you tried.
Don’t even get me started on orange skin tones.
So I made it about the mother and still continue to. I believe that’s why I have so many clients come back. They don’t care about cheap mini sessions to tick a box.
They want heirlooms. Art. And they want to feel beautiful as a mother.
The end.#photography #byronbayphotographer #byronbayfamilyphotographer #goldcoastphotographer #currumbinphotographer #goldcoastfamilyphotographer #photographycoach #photographymentor
You KNOW that undercharging makes it harder to offer a better client experience.
You know it makes you secretly resent the unpaid hours and even the type of clients you attract.
You know it makes delivering epic results bloody hard because you’re so unsupported in every other area.
Yet so many photographers are still doing it.
Why?
❖ Because deep down, you don’t actually believe in the value of your offer.
❖ You’re not emotionally attached to the impact you want to have on your clients.
❖ You’re afraid that if you charge more, the stakes get higher.
❖ You’re scared to go ALL in. If you go all in, you can fail. So, you keep one foot in, one foot out.
Every photographer is stressing over what to charge, but they’ve MISSED the point entirely.
My question is If you’re so unhappy with what you’re charging, WHY are you sticking to a price that directly harms the one group of people you want incredible results for?
I’m not talking to beginner photographers—we all have to start somewhere.
But I am talking to the photographer who knows they need to charge more but, as soon as the words leave your mouth, out slips a discount they instantly regret offering.
And it’ll keep costing you—and your clients—until you face the truth.#photographycoach #photographybusiness #photographytips #photographybusinesstips #photographymarketing #marketingforphotographers #pricingstrategy
I can tell almost straight away whether a photographer is actually ready to go to the next level.
and it’s NOT what you might think.
❌It’s not how many years they’ve been doing it.
❌ It’s not how good a photographer they are (that one definitely helps).
❌ It’s not how many free masterclasses they sign up to and half watched.
It’s whether they are WILLING to take full accountability for their success or lack their of.
Blaming the saturated market, industry, economy or where you live is getting old 🥱
Photographers are VERY good at telling everyone how much they are struggling.
They are not so good at getting out of their own way or admitting that they may be contributing to the situation.
It’s very hard to build a sustainable photography business without systems, community, strategy or support.
They think they need to be more ready or be further along, so they try to find success alone.
It doesn’t take long before desperation kicks in. And people can smell it a MILE away.
How do I know all this?
It was me. I was waiting for the answers rather than taking action.
Did I feel ready? Not at all. But growth is uncomfortable.
So is waking up 5 years down the track and realising you’ve been going round in circles.
If you are READY to take action and you are 100% SERIOUS about it – comment ACTION or send me a DM.
#photographycoach #photographymentor #photographymentor #photographybusiness #photographytips #contentstrategy #photographybusinesstips
IF YOU FEEL SUPER AWKWARD IN FRONT OF THE CAMERA READ THIS ⬇️
I’ve been photographing clients for years now but Awkward is pretty much my middle name.
Throw a camera in my face and suddenly I feel like I have tentacles instead of hands and can’t remember how I actually smile or use my facial muscles.
Many people struggle with this EXACT issue.
🫤 They feel anxious🫤 Out of place🫤 and worry that the photos won’t TRULY represent them.
It can be frustrating when family photos don’t reflect the genuine connection and love, leaving you feeling….well a little underwhelmed and the photos just remind you of how awkward the whole experience was.
A great photographer doesn’t just take pictures; they create a safe space.
It’s about feeling comfortable and trusting that the person behind the camera gets YOU.
Before a session I will always chat with my client to find out what a dream photoshoot would look and feel like for them. This makes my clients feel seen but also builds trust which makes the whole experience super relaxed
Kelly found this in our session. She felt safe, despite being way out of her comfort zone, and the results were beyond what she was expecting.
What she WANTED, and what many of us want, are photos that represent how you feel as their mother.
She WANTED photos that in years to come, her daughter will be able to feel, not just see.
And that’s exactly what she got. 💅 @kellymuller__ thank you for being the best muse – look how little Ari is!! .....#byronbayphotograper #byronbaynewbornphotographer #byronbayfamilyphotographer #goldcoastphotographer #goldcoastfamilyphotographer #goldcoastnewbornphotographer
How I raised my prices ⬇️
For years, I used to proudly say, “I’m not a numbers person.”
It felt like a bit of a badge of honour, as if it proved I was more creative. 🙄
For a while, it was true. I WAS NOT a numbers person.
And my business nearly collapsed.
Turns out, knowing your numbers IS crucial if you want to run a business.
Even MORE important if you want to stay IN business.
Whoopsie 🫣
It’s okay to feel overwhelmed by the financial side of your business.
But understanding your costs and valuing your work CAN change everything… and if I can do it, so can you!
Don’t miss these steps;
1️⃣ Know what you WANT your business to look and feel like:
Think about what you need to earn to support the life and lifestyle you want to live. What would a dream day look like and are your business decisions leading you towards this.
This step is always waaaaaay overlooked.
2️⃣ Know Your COSTS:
Calculate all expenses, including time, subscriptions, equipment, and education.
Keep it in a centralised spreadsheet. It sounds simple because it is…we just gotta do it 🙃
3️⃣ Don’t forget your TIME:
The most valuable commodity of all. Are you focusing on tasks that generate revenue? What is taking up hours of your week? Can this be automated, delegated, or deleted?
By knowing these 3 things, you can be profitable and continue to deliver your best work......Follow Bridgetwoodphotography to learn the strategies to create a profitable and sustainable photography business you love....#photographypricing #photographerlife #photobusiness #instaphoto #portraitphotographer #photographytips #creativeentrepreneur #photographycommunity #photographycoach #smallbusinesstips
